Gustavo Cordova / Art Director 
New York, New York

AxeSummer of Temptation

For Axe’s new product launch Gold Temptation, we built a custom Tumblr site to house social content. After weeks of research, we came up with findings that gave us insights into people’s deepest temptations. We created and collaborated with different artists to bring temptations to life, in a series of posters, gifs and video that lived on the We also worked with talent Michael B. Jordan to drive the additional content online.