Gustavo Cordova / Art Director 
New York, New York

New York State LotteryThoughts

“Thoughts” was created to encourage New Yorkers to play any and all games of the NYL, and includes a TV spot, four Out-of-Home ads and two radio spots. The idea is rooted in the insight that money and finances are two things many people think about quite frequently and once freed from those burdens, it allows you the opportunity to let your mind wander.

from Gustavo Cordova onVimeo.