Gustavo Cordova / Art Director 
New York, New York
tobedesigned.gc@gmail.com
562.309.5843

To celebrate their 120th year of saving wildlife, the Wildlife Conservation Society wanted to raise awareness of their conservation efforts and drive a new audience to their NYC parks, including the Bronx Zoo and the NY Aquarium. We created “120 Ways NY is Wild”, a city-wide photo safari that invited New Yorkers to explore 120 wild places throughout the parks and around the five boroughs, capturing photos with #NYisWild for a chance to win prizes. Over 11,000 photos were posted and, in the first month, attendance at the WCS parks went up for the first time in 20 years.