Gustavo Cordova / Art Director 
New York, New York

Wildlife Conservation Society
NY is Wild

To celebrate their 120th year of saving wildlife, the Wildlife Conservation Society wanted to raise awareness of their conservation efforts and drive a new audience to their NYC parks, including the Bronx Zoo and the NY Aquarium. We created “120 Ways NY is Wild”, a city-wide photo safari that invited New Yorkers to explore 120 wild places throughout the parks and around the five boroughs, capturing photos with #NYisWild for a chance to win prizes. Over 11,000 photos were posted and, in the first month, attendance at the WCS parks went up for the first time in 20 years.